TY  - BOOK
AU  - Chandrasekharan Nair,K.
TI  - Marketing and sales promotion
U1  - 658.8 
PY  - 1985///
CY  - Bombay
PB  - Himalaya Pub.
KW  - Marketing
KW  - Management
KW  - Sales promotion
KW  - Sales management
N1  - Bibliography: p. 243
ER  -