Marketing and sales promotion/ 
Prof. K. Chandrasekharan Nair...[etal.] 
 - 2nd ed. 
 - Bombay:  Himalaya Pub.,  1985 
 - 243 p.:  ill.;  22 cm. 
<br/><br/>Bibliography: p. 243 
<br/><br/><label>ISBN: </label> Rs. 80.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management<br/>Sales promotion<br/>Sales management
<br/><br/><label>Dewey Class. No.: </label>658.8