TY  - BOOK
AU  - Johnes,Fred M.
TI  - Introduction to marketing management
U1  - 658.8 
PY  - 1964///
CY  - New York
PB  - Appleton - Century - Crofts
KW  - Marketing
KW  - Management
KW  - Sales management
N1  - Includes index
ER  -