Johnes, Fred M. <br/><br/>
Introduction to marketing management/ 
Fred M. Johnes 
 - New York:  Appleton - Century - Crofts,  c1964 
 - viii, 651 p.;  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label> $ 11.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management<br/>Sales management
<br/><br/><label>Dewey Class. No.: </label>658.8