TY  - BOOK
AU  - Robinson,Patrick,J.
AU  - Luck,David J.
TI  - Promotional decision making practice and theory: a study in marketing management
U1  - 658.8 
PY  - 1964///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Decision making
KW  - Sales promotion
N1  - Includes index
ER  -