Robinson, Patrick, J. <br/><br/>
Promotional decision making practice and theory:  a study in marketing management/ 
Patrick J. Robinson and David J. Luck 
 - New York:  McGraw-Hill,  c1964 
 - xxvi, 254 p.;  23 cm. 
 - McGraw-Hill marketing science Institute series .
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label> $ 8.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making<br/>Sales promotion
<br/><br/><label>Dewey Class. No.: </label>658.8