Risley, George <br/><br/>
Modern industrial marketing/ 
George Risley 
 - New York:  McGraw-Hill,  c1972 
 - xiv, 363 p.;  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0070529418  $ 12.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing--Management<br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8