TY  - BOOK
AU  - Irvine,A.G.
TI  - Marketing research and management
U1  - 658.8 
PY  - 1954///
CY  - London
PB  - MacDonald and Evans
KW  - Marketing
KW  - Management
KW  - Marketing research
N1  - Includes index; Bibliography: p. 272-273
ER  -