Irvine, A.G. <br/><br/>
Marketing research and management/ 
A.G. Irvine 
 - London:  MacDonald and Evans,  1954 
 - ix, 275 p.;  23 cm. 
<br/><br/> Includes index 
<br/><br/>Bibliography: p. 272-273 
<br/><br/><label>ISBN: </label> Rs. 30.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8