TY  - BOOK
AU  - McIver,Colin
TI  - The Marketing mirage: how to make it a reality
SN  - 0434912220
U1  - 658.8 
PY  - 1987///
CY  - London
PB  - William Heinemann
KW  - Marketing
KW  - Management
KW  - Data processing
N1  - Includes index
ER  -