McIver, Colin <br/><br/>
The Marketing mirage:  how to make it a reality/ 
Colin McIver 
 - London:  William Heinemann,  1987 
 - x, 215 p.:  ill.;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0434912220  £ 15.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management<br/>Marketing--Management--Data processing
<br/><br/><label>Dewey Class. No.: </label>658.8