McIver, Colin <br/><br/>
Marketing/ 
Colin McIver 
 - 2nd impr.  2nd ed. rev. and ed. by Gordon C. Wilson 
 - London:  Business Pub.,  1966 
 - 187 p.;  22 cm. 
 - Advertising: a general introduction .
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label> Rs. 42.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management<br/>Export marketing
<br/><br/><label>Dewey Class. No.: </label>658.8