TY  - BOOK
AU  - Littler,Dale
TI  - Marketing and product development
SN  - 086003531X
U1  - 658.8 
PY  - 1985///
CY  - New Delhi
PB  - Heritage
KW  - Marketing
KW  - Management
KW  - Decision making
KW  - Product Management
N1  - Includes index
ER  -