Littler, Dale <br/><br/>
Marketing and product development/ 
Dale Littler 
 - New Delhi:  Heritage ,  1985 
 - x, 259 p.:  ill.;  23 cm. 
 - Industrial studies series .
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>086003531X  Rs. 150.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management<br/>Marketing--Decision making<br/>Product Management
<br/><br/><label>Dewey Class. No.: </label>658.8