TY  - BOOK
AU  - Wedel Michel
AU  - Kamakura,Wagner A.
TI  - Market segmentation: conceptual and meothodological foundations
SN  - 0792386353
U1  - 658.802 
PY  - 2000///
CY  - Boston
PB  - Kluwer Academic
KW  - Market segmentation
KW  - Mathematical models
KW  - Marketing research
N1  - Includes index; Bibliograhical references: p. 345-370
ER  -