Wedel Michel <br/><br/>
Market segmentation:  conceptual and meothodological foundations/ 
Michel Wedel, Wagner A. Kamakura 
 - 2nd ed. 
 - Boston:  Kluwer Academic ,  2000 
 - xxii, 382 p.;  21 cm. 
 - International series in quantitative marketing .
<br/><br/> Includes index 
<br/><br/>Bibliograhical references: p. 345-370 
<br/><br/><label>ISBN: </label>0792386353  U 235.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation<br/>Market segmentation--Mathematical models<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.802