TY  - BOOK
AU  - Sudharshan,D.
TI  - Marketing strategy: relationships, offerings, timing and resource allocation
SN  - 0024182648
U1  - 658.8 
PY  - 1995///
CY  - New Jersey
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
KW  - Strategic planning
KW  - Competition
N1  - Includes index
ER  -