Sudharshan, D. <br/><br/>
Marketing strategy:  relationships, offerings, timing and resource allocation/ 
D. Sudharshan. 
 - New Jersey:  Prentice-Hall,  c1995 
 - 446 p.;  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0024182648  $ 79.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Strategic planning<br/>Competition
<br/><br/><label>Dewey Class. No.: </label>658.8