Still, Richard R.

Sales management: decisions, policies and cases/ Richard R. Still, Edward W. Cundiff and Norman A.P. Govoni - 3rd ed. - New Delhi: Prentice-Hall of India, 1976 - xiv, 536 p.; 24 cm.

Includes index

Rs. 27.00


Sales management
Marketing--Management
Sales promotion
Marketing--Decision making

658.8