TY  - BOOK
AU  - Parkinson,C.Northcote
AU  - Rustomji,M.K.
AU  - Vieira,Walter E.
AU  - Halbe,V.B.
TI  - Marketing key to business success today
U1  - 658.8 
PY  - 1983///
CY  - Bombay
PB  - India Book House
KW  - Marketing
KW  - Sales promotion
KW  - Management
KW  - Advertising
ER  -