Parkinson, C. Northcote <br/><br/>
Marketing key to business success today/ 
C. Northcote Parkinson, M.K. Rustomji and Walter E. Vieira; illustrated by V.B. Halbe 
 - Bombay:  India Book House,  1983 
 - xvi, 171 p.;  22 cm. 
<br/><br/><label>ISBN: </label> Rs. 25.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Sales promotion<br/>Marketing--Management<br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>658.8