TY  - BOOK
AU  - Lipson,Harry
AU  - Darling,John R.
TI  - Marketing fundamentals: text and cases
SN  - 0471541052
U1  - 658.8 
PY  - 1974///
CY  - New York
PB  - John Wiley
KW  - Marketing
KW  - Case studies
KW  - Management
KW  - Marketing research
N1  - Includes index
ER  -