Lipson, Harry <br/><br/>
Marketing fundamentals:  text and cases/ 
Harry A. Lipson and John R. Darling 
 - New York:  John Wiley,  c1974 
 - xiii, 576 p.:  ill.;  23 cm. 
 - The Wiley marketing series .
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0471541052  $ 11.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies<br/>Marketing--Management--Case studies<br/>Marketing research--Case studies
<br/><br/><label>Dewey Class. No.: </label>658.8