TY  - BOOK
AU  - Leeflang,P.S.H.
TI  - Mathematical models in marketing: a survey, the stage of development, some extensions and applications
SN  - 9020704362
U1  - 658.80182 
PY  - 1974///
CY  - Leiden
PB  - H.E. Stenfert Kroese
KW  - Marketing
KW  - Mathematical models
KW  - Decision making
KW  - Management
N1  - Includes index; Bibliography: p. 204-209
ER  -