Leeflang, P.S.H.  Dr. <br/><br/>
Mathematical models in marketing:  a survey, the stage of development, some extensions and applications/ 
Dr. P.S.H. Leeflang 
 - Leiden:  H.E. Stenfert Kroese,  c1974 
 - vii, 213 p.;  22 cm. 
<br/><br/> Includes index 
<br/><br/>Bibliography: p. 204-209 
<br/><br/><label>ISBN: </label>9020704362  $ 21.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Mathematical models<br/>Marketing--Decision making<br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.80182