TY  - BOOK
AU  - Naert,Philippe A.
AU  - Leeflang,Peter S.H.
TI  - Building implementable marketing models
SN  - 902076478
U1  - 658.8018 
PY  - 1978///
CY  - Leiden
PB  - Martinus Nijhoff Social Sciences
KW  - Marketing
KW  - Mathematical models
KW  - Management
N1  - Includes index; Bibliography: p. 375-394
ER  -