Naert, Philippe A. <br/><br/>
Building implementable marketing models/ 
Philippe A. Naert and Peter S.H. Leeflang 
 - Leiden:  Martinus Nijhoff Social Sciences,  c1978 
 - xii, 406 p.;  22 cm. 
<br/><br/> Includes index 
<br/><br/>Bibliography: p. 375-394 
<br/><br/><label>ISBN: </label>902076478  f 75.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Mathematical models<br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8018