TY  - BOOK
AU  - Fuerderer,Ralph
AU  - Hermann,Andreas
AU  - Wuebker,George
TI  - Optimal bundling: marketing strategies for improving economic performance
SN  - 3540652477
U1  - 658.8 
PY  - 1999///
CY  - Berlin
PB  - Springer - Verlag
KW  - Marketing
KW  - Management
KW  - Consumer behavior
KW  - Economic aspects
ER  -