Optimal bundling:  marketing strategies for improving economic performance/ 
edited by Ralph Fuerderer, Andreas Herrmann and Geroge Wuebker 
 - Berlin:  Springer - Verlag,  1999 
 - viii, 299 p.;  24 cm. 
<br/><br/><label>ISBN: </label>3540652477  DB 149.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management<br/>Consumer behavior<br/>Marketing--Economic aspects
<br/><br/><label>Dewey Class. No.: </label>658.8