TY  - BOOK
AU  - O'Dell,William F.
TI  - The Marketing decision
U1  - 658.8 
PY  - 1977///
CY  - Bombay
PB  - Taraporevala Pub. Industries
KW  - Marketing
KW  - Management
KW  - Decision making
KW  - Communication in marketing
N1  - Includes index
ER  -