O'Dell, William F. <br/><br/>
The Marketing decision/ 
William F. O'Dell 
 - New York:  American Management Association,  c1968 
 - 320 p.;  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label> $ 13.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--Decision making<br/>Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>658.8