TY  - BOOK
AU  - Ramachander,S.
TI  - Ascending the valuespiral: from insight to innovation
SN  - 8178291053
U1  - 658.802 
PY  - 2002///
CY  - New Delhi
PB  - Response Books
KW  - New products
KW  - Marketing
KW  - India
KW  - Technological innovations
KW  - Competition, international
N1  - Includes index; Bibliography: p. 270-273
ER  -