Ramachander, S. <br/><br/>
Ascending the valuespiral:  from insight to innovation/ 
S. Ramachander 
 - New Delhi:  Response Books,  c2002 
 - 286 p.:  ill.;  18 cm. 
<br/><br/> Includes index 
<br/><br/>Bibliography: p. 270-273 
<br/><br/><label>ISBN: </label>8178291053  Rs. 250.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Marketing--India<br/>Technological innovations--India<br/>Competition, international
<br/><br/><label>Dewey Class. No.: </label>658.802