TY  - BOOK
AU  - Felg Barry
TI  - Winning marketing strategies
SN  - 0136447077
U1  - 658.802 
PY  - 1999///
CY  - New Jersey
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
KW  - Advertising
KW  - New products
KW  - Strategic planning
N1  - Includes index
ER  -