Felg Barry <br/><br/>
Winning marketing strategies/ 
Barry Felg 
 - New Jersey:  Prentice-Hall,  1999 
 - xviii, 382 p.;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0136447077  $ 49.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Advertising<br/>New products--Management<br/>Strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.802