TY  - BOOK
AU  - Kotler,Philip
TI  - Principles of marketing
SN  - 0876922035
U1  - 658.8 
PY  - 1982///, c1980
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Marketing
KW  - Management
KW  - Information storage and retreival systems
KW  - Marketing segmentation
N1  - Includes index
ER  -