Kotler, Philip <br/><br/>
Principles of marketing/ 
Philip Kotler 
 - New Delhi:  Prentice-Hall of India,  1982, c1980 
 - [ca. 750 p.];  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0876922035  Rs. 48.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management<br/>Information storage and retreival systems--Marketing<br/>Marketing segmentation
<br/><br/><label>Dewey Class. No.: </label>658.8