TY  - BOOK
AU  - Frank,Ronald E.
AU  - Massy,William F.
TI  - An econometric approach to a marketing decision model
SN  - 026206037X
U1  - 658.80151 
PY  - 1971///
CY  - Massachusetts
PB  - MIT Press
KW  - Marketing
KW  - Decision making
KW  - Management
KW  - Mathematical models
N1  - Includes index; Bibliography: p. 220
ER  -