Frank, Ronald E. <br/><br/>
An econometric approach to a marketing decision model/ 
Ronald E. Frank and William F. Massy 
 - Massachusetts:  MIT Press,  c1971 
 - 224 p.;  23 cm. 
<br/><br/> Includes index 
<br/><br/>Bibliography: p. 220 
<br/><br/><label>ISBN: </label>026206037X  $ 12.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making<br/>Marketing--Management<br/>Marketing--Mathematical models
<br/><br/><label>Dewey Class. No.: </label>658.80151