TY  - BOOK
AU  - Narver,John C.
AU  - Savitt,Ronald
TI  - The Marketing economy
SN  - 030788250
U1  - 658.8 
PY  - 1971///
CY  - New York
PB  - Holt, Rinehart and Winston
KW  - Marketing
KW  - Economic aspects
KW  - Management
KW  - Consumer behavior
KW  - Decision making
N1  - Includes index
ER  -