Narver, John C. <br/><br/>
The Marketing economy/ 
an analytical approach/  John C. Narver and Ronald Savitt 
 - New York:  Holt, Rinehart and Winston,  c1971 
 - xvi, 432 p.;  22 cm. 
 - Holt, Rinehart and Winston marketing series .
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>030788250  $ 11.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Economic aspects<br/>Marketing--Management<br/>Consumer behavior<br/>Marketing--Decision making
<br/><br/><label>Dewey Class. No.: </label>658.8