Kotler, Philip <br/><br/>
Marketing management:  analysis, planning, implementation and control/ 
Philip Kotler 
 - 8th ed. 
 - New Delhi:  Prentice-Hall of India,  1994 
 - xxix, 801 p.:  ill.;  26 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>8120308778  Rs. 250.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management<br/>Marketing research<br/>Marketing audits
<br/><br/><label>Dewey Class. No.: </label>658.8