TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: analysis, planning, implementation and control
SN  - 0876925131
U1  - 658.8 
PY  - 1988///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Marketing
KW  - Management
KW  - Marketing research
KW  - Decision making
KW  - Marketing audits
N1  - Includes index
ER  -