TY  - BOOK
AU  - Skinner,R.N.
TI  - Launching new products in competitive markets
SN  - 0304290823
U1  - 658.8 
PY  - 1972///
CY  - London
PB  - Casell / Associated Business Programmes
KW  - New products
KW  - Marketing research
KW  - Marketing
KW  - Decision making
N1  - Includes index
ER  -