Skinner, R.N. <br/><br/>
Launching new products in competitive markets/ 
R.N. Skinner 
 - London:  Casell / Associated Business Programmes,  1972 
 - vii, 184 p.;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0304290823  F.B.C. £ 4.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Marketing research<br/>Marketing--Decision making
<br/><br/><label>Dewey Class. No.: </label>658.8