TY  - BOOK
AU  - Nag,A.
TI  - Marketing strategy: business - to - business consumer goods services
SN  - 0333937970
U1  - 658.8 
PY  - 2002///
CY  - Delhi
PB  - Macmillan India
KW  - Marketing
KW  - Management
KW  - Decision making
KW  - Strategic planning
N1  - Includes index
ER  -