TY  - BOOK
AU  - Morgon,Eric A.G.
TI  - How to do business in branded goods: the construction and use of the marketing plan
SN  - 0582446600
U1  - 658.8 
PY  - 1972///
CY  - London
PB  - Longman Group
KW  - Marketing
KW  - Management
KW  - Communication in marketing
N1  - Includes index
ER  -