Montgomery, David B. <br/><br/>
Management science in marketing/ 
David B. Montgomery and Glen L. Urban 
 - New Delhi:  Prentice-Hall of India,  1974 
 - 376 p.;  21 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label> Rs. 22.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--Decision making<br/>Management science
<br/><br/><label>Dewey Class. No.: </label>658.8