Kotler, Philip <br/><br/>
Marketing management:  analysis, planning and control/ 
Philip Kotler 
 - 4th ed. 
 - New Delhi:  Prentice-Hall of India,  1980 
 - xi, 722 p.:  ill.;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0876920539  Rs. 35.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management<br/>Marketing research<br/>Marketing audits
<br/><br/><label>Dewey Class. No.: </label>658.8