TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: analysis, planning and control
U1  - 658.8 
PY  - 1967///
CY  - New Jersey
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
KW  - Marketing research
KW  - Decision making
KW  - Marketing audits
N1  - Includes index
ER  -